We are a brand catalyst — enabling brands to discover the point of resonance between their history, their future, their uniqueness, and their public.
Our Work
Who We Are
We are Lemon & Fish — a creative consultancy founded in Shanghai in 2016. We work with global and local brands to create communication that truly resonates.
Our three disciplines — Brand Strategy, Branding & Communication, and Digital Experience — work as one integrated engine. We don't just build campaigns; we build brand equity.
What We Do
Brand positioning, architecture, and competitive analysis — laying the strategic foundation for every campaign.
Integrated campaigns, visual identity, brand storytelling, and TVC production for global reach.
Content strategy, social activation, e-CRM, and digital experience creation across all touchpoints.
AR technology, LBS, and O2O retail experience design rolled out across 9+ countries and markets.
Who We Work With
Partnering with iconic global brands across food, beverage, beauty, sportswear, and consumer goods.
About the Founder
Kevin is a brand strategist and marketing leader with 20+ years of experience across global brands, creative agencies, and digital innovation.
Formerly with PepsiCo, Johnson & Johnson, Henkel, and Dentsu, he helps brands grow through the combination of strategy, creativity, and technology.
His work has been featured on China's Spring Festival Gala and recognized by leading international advertising festivals, where he has also served as a jury member.
Get in Touch
Whether you're launching a brand in Asia, creating global content, or looking for a creative partner who brings ideas all the way — we'd love to hear from you.